Written on July 4, 2013 at 9:54 am
Over the last century, vehicle technology has evolved enormously, and VARTA has been at the forefront of developing world-leading battery technology. As a result, today, millions of people and businesses around the world rely on VARTA to power their vehicles.
For our trade customers buying VARTA through our distribution partner Manbat, you are probably already aware that the key to VARTA’s success has been the sustained development of strong working relationships with the car makers, to build the best batteries for the best new vehicles. Close collaboration with top names such as Audi, BMW, Ford and Mercedes-Benz has provided VARTA with an OE-heritage unrivalled in the automotive battery business.
What Manbat customers may not be so familiar with is the company behind the brand: VARTA is a brand of Johnson Controls Power Solutions, the global leader in lead acid and advanced batteries for conventional, start-stop, hybrid and electric vehicles. Johnson Controls have been the first company to produce lithium-ion batteries for mass-production hybrid vehicles. As a result of these alliances, Johnson Controls have contracts for the supply of batteries for the major manufacturers’ micro-hybrid variants, such as BMW EfficientDynamics, the Ford ECOnetic, Mercedes-Benz BlueEFFICIENCY and Volvo DRIVe to name but a few.
VARTA Start-Stop Plus batteries were recently awarded top marks in a survey by the ADAC (the Germany Automobile Club), and the Stiftung Warentest (the consumer organization which carries out impartial comparative product tests).