Written on June 2, 2014 at 10:38 am
Since the acquisition of BPS (Battery Power Systems) in late 2011, Manbat has been busy integrating its business systems, highly experienced sales and technical teams into one all-encompassing organisation operating under the title – Manbat Industrial. With the specialist branches located in East Kilbride, Washington and Bristol working hand in hand with the nine existing Manbat automotive braches, our coverage is comprehensive and has a truly national reach.
Manbat Industrial can now, also benefit in full from Manbat’s marketing function and as a result, a new suite of point of sale material has been put together to both reflect the change in its corporate identity and to demonstrate to businesses and end user alike the vast range of services and products available alongside the expertise and quality the company is renowned for.
The Manbat Industrial presentation pack contains nine individual leaflets which cover the batteries, watering systems, chargers and accessories it supplies; as well as detailing the company’s nationwide service package and some useful battery maintenance advice. All are available now, either separately or in a robust presentation folder.
Perhaps the most eye opening is the company’s environmental information which sets out how Manbat Industrial is able to demonstrate its ability to recycle very nearly 100% of its battery waste.
This impressive statistic is made possible by the fact that Manbat is part of the ECOBAT Technologies group and within the group there are lead smelters, battery collection specialists, as well as battery distributors.
Despite its hazardous reputation, the components of a lead-acid battery can all be recycled. The lead can be re-smelted into a multitude of products including lead shot, strip and wire, the battery cases into polypropylene and the sulphuric acid into gypsum for the building trade.
“One of our guiding principles” says marketing manager, Myles Pemberton, “is to integrate the companies that come into the ECOBAT Technologies group in an effective but sympathetic manner. Like Manbat, BPS was a privately owned company with a great reputation, so preserving that reputation, while coming into the group is extremely important.”
“However, now that we have aligned the businesses, it is important to align all the internal functions including marketing and to produce support material to correctly reflect the future direction of the business as a whole. We have therefore designed the material in a way that delivers the right information, but looks forward to the growth that we believe will continue at pace.”