Supplying batteries since 1952

CAAR TRADE TALK

Written on June 30, 2015 at 9:30 am

“Think Batteries – Think Numax” Says Manbat

Manbat, the UK’s largest automotive battery distributor, introduced its Numax brand in 2002 to commemorate the company’s 50th anniversary. Since its launch, the awareness of the brand has become industry wide and it has established itself as one of the country’s most popular aftermarket brands.

 

To equip the brand for the next decade and to support CAAR members supplying it, Manbat has refreshed its visual identity and introduced new models to expand the depth of the range offering.

 

Marketing manager, Myles Pemberton, explains the rationale: “The quality of the Numax product has never been in question, which is one of the reasons behind the brand’s great success. However, we recognise that there has been a shift in the market in recent years as a host of very cheap, low quality batteries have flooded the aftermarket and disrupted its balance.

 

“Therefore, although we will still not compromise in the quality of the range, we have refreshed the product offering to reflect the requirements of CAAR members and their customers. As a result, alongside the existing Numax Premium offering, the revised automotive line up now includes Standard and Supreme versions, with Start-Stop additions to follow.

 

“As would be expected of a brand with such strong consumer awareness, particularly in the leisure and marine sectors, where it is the premium brand and the most popular original equipment (OE) fitment with many luxury yacht builders, each model incorporates the latest battery technology.

 

“The entire Numax automotive range is produced on our behalf by OE battery manufacturers, so in addition to their sealed status, these batteries also feature market leading punch-plate technology, which means they have a level of durability that the cheap alternatives simply cannot reach.

 

“Although the price should come way behind the quality factor, the reality of many low quality and cheap batteries in the market means that we have to price the range at a level to enable members to compete.

 

“So the final benefit of the refreshed range is our ability to realign the pricing to a level that makes such a high quality product competitive. In short, the new Numax automotive range delivers high quality, but is now priced at an entry level and so provides CAAR members with an awful lot of battery for a very small outlay.”

 

For further details, please call Manbat Customer Services on: 01743 218500 or visit: www.manbat.co.uk

 

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