Written on May 21, 2014 at 5:53 pm
Manbat Develops Its Corporate Identity
Since leaving the ownership of the Pemberton family in 2009, Manbat has gradually become more aligned with the internal structure of the ECOBAT Technologies group, while remaining faithful to its core principals of supplying members with high quality products, which are backed up with an exceptional level of customer service.
So subtle have the changes been over the last five years, that many members may well be unaware that Manbat is part of a larger group, which is testament to the ‘business as usual’ approach the team originally intended.
However, the most visible change is now about to begin, as the company has modified its famous logo to one more in keeping with the identity of the ECOBAT Technologies group as a whole.
“Our original logo is very well recognised right across the industry,” explains marketing manager, Myles Pemberton, “so it was important for us to ensure that the new version is recognisable and familiar, while also incorporating the corporate identity of the ECOBAT Technologies group.
“We are really pleased with result of our design work as the new logo identifies Manbat as part of the group, but we’ve managed to keep the mountain image, which dates back to 1970, while also introducing a new ‘Battery Power Systems’ strapline, that recognises our acquisition of industrial battery specialists BPS in 2012.
“Although the development of a new logo does not directly benefit GROUPAUTO members, Manbat’s commitment to quality, service and value certainly does. It’s also worth reaffirming the fact that as part of a group of companies specialising in the supply of lead, Manbat is able to recycle almost 100% of each scrap battery it collects, which means that members have access to a very powerful environmental message to their customers.”
For further details, please call Manbat Customer Services on: 01743 218500 or visit: www.manbat.co.uk