Supplying batteries since 1952

GROUPAUTO INFORM MARCH ‘15

Written on June 30, 2015 at 9:21 am

Battery Solutions from Manbat

In a recent article in consumer motoring magazine Auto Express concerning UK callout figures for the AA for 2014, it was revealed that battery problems were not just the most common cause of a breakdown callout, they were more than four times more likely than any other form of mechanical breakdown.

 

It was a similar story in Ireland, as according to Alliance Global Assistance, a flat battery was the also number one cause of a breakdown callout for Irish motorists during the same period.

 

Again, in Germany, although the most recent ADAC statistics refer to 2013, the battery is the most common cause of a breakdown callout (33%), almost three and a half times more likely than the next most common, which are the fuel injection system at 9.6% and the ignition system at just 9.2%.

 

“The lessons to learn from these statics,” says Myles Pemberton, marketing manager for Manbat, the UK’s largest automotive battery distributor, “are two-fold: the first is that batteries are a vital profit driving commodity for both GROUPAUTO members and their workshop customers and the second, motorists still need to be educated to the importance of maintaining the battery in their vehicle.

 

“Naturally, of the 427,586 battery related callouts stated in the Auto Express article, not all will require the owners to purchase a new battery. However, many will and many more are likely to be faced with the reality that they’ll have to put their hand in their pocket for a replacement sooner rather than later.

 

“It is therefore very important that members have access to good quality batteries for their workshop customers to fit on these vehicles and that they can be certain that their supplier will have sufficient stock to fulfil their requirements, even when the weather is cold as it is at the moment.

 

“Although some might opt for a ‘whatever will do’ approach to battery replacement, a more responsible – and I might add, more profitable – approach is to supply a quality product that will prove reliable over the longer term.

 

“Motorists are never going to want to replace their battery, but they’d be far happier to pay 50% more for something that will last three years or more rather than pay a bit less and have to replace it again a year later! So by supplying a quality product, like Numax, Lucas or VARTA®, members can actively help their workshop customers to make more profit and deliver a greater level of customer satisfaction.”

 

Numax AGM

Alongside the everyday examples that make up the vast majority of cases in the AA, AGA and ADAC statistics, there is a discernable shift in the battery landscape as the number of batteries specifically designed for vehicles fitted with a Start-Stop system are starting to have an impact in the aftermarket as sales of AGM (absorbed glass mat) and EFB (enhanced flooded battery) batteries are increasing.

 

Although there will be no overnight change, this shift can only gain momentum, particularly as it is predicted that this year, in excess of 70% of global automotive vehicle production will incorporate a Start-Stop system and therefore necessitate the inclusion of an AGM/EFB battery.

 

To cater for this market development, Manbat is introducing a high quality AGM battery into its popular Numax range, which will shortly be available to members throughout the Manbat branch network.

 

“Although members will be aware that we supply them with the market leading VARTA range, many are extremely loyal to the Numax brand and find its combination of quality and value allows them to provide their customers with a competitive product offering across the board,” said Pemberton.

 

“With the addition of the Numax AGM, they will also have a viable Numax solution for those vehicles that by their very nature require a Start-Stop compatible battery that correctly conforms to the vehicle’s specification. The Numax AGM will therefore provide them with the ideal replacement for these applications.”

 

For further details about the new Numax AGM, or any other product in the Manbat portfolio, please call Manbat Customer Services on: 01743 218500 or visit: www.manbat.co.uk

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